
From Channels to Conversations: Leveraging Integrated Customer Data for Interactive Marketing in Fashion Retail
Nam, K., and Cho, K.
Journal of Research in Interactive Marketing
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Korea University
“Maximizing Business Value Through Data-Driven Decision Making”
About the lab
AIBL (AI Beyond Limit) Lab develops artificial intelligence systems that solve complex business problems and deliver measurable value. We design machine learning algorithms with high predictive performance and embed them into organizational workflows to improve decision quality, efficiency, and adaptability.
Under the unwavering vision of "Maximizing Business Value Through Data-Driven Decision Making," AIBL (AI Beyond Limit) Lab conducts pioneering research that organically fuses cutting-edge artificial intelligence (AI) with strategic business management. Operating across diverse sectors including marketing, manufacturing, healthcare, finance, e-commerce, logistics, and IT, we aggressively drive the development of state-of-the-art Agentic AI technologies capable of autonomous perception, decision-making, and execution, backed by advanced time-series and high-dimensional statistical modeling. Crucially, we push past the boundaries of traditional structured and unstructured data by leveraging rigorous empirical survey methodologies to quantify and digitalize highly elusive variables—such as human psychology, organizational readiness, and market dynamics. By transforming every complex variable from technical algorithms to human behavior into actionable data, we effectively eliminate the gap between academia and industry. AIBL Lab is dedicated to empirical, real-world execution, rewriting what is possible for organizations by delivering measurable business value and bulletproof data-driven clarity.
By creating systems that operate beyond conventional human capabilities, AIBL Lab addresses challenges traditional methods cannot solve and redefines what is possible for organizations.
Lab overview · AIBL (AI Beyond Limit) Lab
AIBL Lab develops AI systems that solve complex business problems and deliver measurable value.
We go beyond algorithmic accuracy to create systems that operate beyond conventional human capabilities, address challenges traditional methods cannot solve, and redefine what’s possible for organizations.
Beyond AI.Beyond Limits.Beyond What’s Possible.Creating Greater Value.
Understands goals, plans, acts, and learns autonomously to deliver optimal outcomes
Creates new content, ideas, and solutions to drive innovation and productivity
Explains results transparently to build trust and support informed decisions
Interacts with the physical world and solves real-world problems intelligently
Continuously learns and adapts to changing environments to maintain performance over time
Integrates AI into strategy, culture, and processes to transform businesses and create sustainable impact
Accurate predictions at scale
Better decisions, higher efficiency, stronger adaptability
Handling data at scales beyond human capability
Finding hidden patterns humans can’t see
Exploring multiple scenarios and proactive responses
Self-learning, self-adapting, delivering optimal outcomes
Solving complex real-world problems autonomously
Adapting and improving without limits
Delivering social, economic, and human value beyond limits
From Data to Insight,From Insight to Action,From Action to Value.
AIBL Lab empowers organizations and society to achieve the unimaginable and make it real through AI.
This research area focuses on large-scale AI models that can seamlessly process and integrate diverse data modalities—including text, images, audio, a…
02This field of research explores innovative approaches to problem-solving by applying artificial intelligence in ways that differ from traditional meth…
03This field of research leverages state-of-the-art artificial intelligence algorithms to tackle problems that are challenging even for human experts. O…
04This research area showcases enhanced precision in forecasting financial markets by utilizing artificial intelligence methods that incorporate not jus…
05This field of research examines where differences emerge in the willingness to adopt artificial intelligence between expert groups, such as those in h…
06This research area explores the identification and effective utilization of meaningful information within recommender systems, the development of adva…
07This research field is dedicated to harnessing artificial intelligence to deliver meaningful insights and solutions across a diverse array of emerging…
08This research field is grounded in the principle that meaningful outputs cannot be achieved from meaningless inputs. We focus on developing methods to…

Nam, K., and Cho, K.
Journal of Research in Interactive Marketing

Lee, T., Kim, B.H., Nam, K.* and Park, J.*
Scientific Reports

Nam, K., and Cho, K.
Industrial Management & Data Systems



































Prof. Kihwan Nam · namkh@korea.ac.kr